Demand more from your broadband, not from Sky though

This slogan is part of Sky Broadband's ads in the tube that I see every day. Actually it sounds so confident that I was happy to research them and decided to give Sky a try.

Big mistake!

As a marketing professional I should have guessed this is just a hollow marketing sales message without any real meaning behind it. And i'll explain why.

Monday early morning I wrote to Sky Broadband support saying that 25 days waiting time for a router to be sent to me and a button to be pressed in their backend system is ridiculous. I also told them that Be There promised installation within 1 week and I want to know if Sky can match this or I should cancel my order. Received immediate confirmation that my inquiry is received and they aim to provide answer within 24 hours.

In 24 hours nothing. So I go and write another email to their support saying that I actually took the effort to read their ad and I'm demanding more from them, challenged Sky Broadband to stand up to their ad. That was Tuesday early morning.

Then later during the day I tweeted 3 times to the Sky's Twitter help account @SkyHelpTeam. Gregor from their team was online in twitter as he actually tweeted saying this. You can guess it - absolutely no reply whatsoever till this moment.

Even later that day I actually created this blog with the idea to make them sorry for not paying attention and outsorcing their help center in the wrong country.

Today is Thursday and I finally received a reply to my first email from Monday, 3 days later! The email of course confirms the installation date in the not-so-near-future because as they put it "The Openreach team book the earliest engineer appointment". As if in my email I didn't write that I do not need an engineer, I only need the router which I can power and plugin to the phone cable myself, I'm not a moron, Sky.

Still waiting for a reply to my second email that challanged Sky to stand up to their ad as I'm a demanding broadband customer. Will see what they will eventually reply but I suspect another auto moronic reply.

Nest post would be about Sky Broadband speed compared to the broadband speed in the UK in general. The real thing, not the sugar coated version on comparison websites.